How To Get the Most Out of Your Speaker Investment

In a perfect world, you would have an unlimited budget to hire top speakers for your next meeting or convention. Since it’s not, here are some tips on getting the most for your meeting dollar. Let me tell you about a project I worked on with the American Payroll Association that could be a model for you — or at least expand your thinking about ways to use speakers.

APA’s Executive Director/CEO, Dan Maddux had a week of speaking and seminar slots to fill. Instead of assigning each slot to a different speaker, Dan chose to maximize the contribution of a few top people, using three of them in three different ways. That’s how Dan made 1 + 1 + 1 = 9. Three speakers used three ways equals nine slots filled. Here’s how such a move can save your organization and money and let you “trade up” to speakers you otherwise couldn’t afford.

Save on Hotels and Airfare
Cutting the number of speakers might or might not reduce the total nights lodging needed, depending on your schedule. However, you’ll definitely save on transportation — for instance, three round-trips versus nine.

Speakers May Reduce Fee
I can’t promise you that all speakers will do extra presentations for the same rates — they won’t. But the speaker you hired last year might have been more flexible if you had only thought to ask, “After your keynote, could you do a breakout session?” Or,” Could you emcee?” “Could you moderate a panel?” Even, “Our chairman is a bit nervous. Could you coach him on speaking?”

Speakers may give you a better price for three consecutive days at one hotel, rather than three separate dates months apart.

For example, for the Florida Realtors Association, I asked, “After my luncheon speech, would you like me to do a seminar on speaking skills?” They said, “Well, the agenda is already slotted in, but we’d love it if you would emcee our Top Producers’ panel, the first breakout session after lunch.”

For the California Interment Association, I was scheduled to present a two-hour seminar after lunch. I said, “What else is going on? Would you like to me to do a spouse program?” They said, “We’ve never had one, but we’ve invited spouses for a breakfast get-together.” I added a 45-minute program that same morning. The only difference to me was that I had to go to the hotel a few hours earlier. Like most speakers, I want my clients to know I am there to serve them, not to pick up my speaking fee and run.

It’s Easier to Get Sponsors
Trading up to big-name (or bigger-name) speakers makes it easier for you to get sponsors. Whenever people say, “We can’t afford you,” I always ask, “Do you have sponsors to help pay for your event?”

Who would sponsor your event? Consider approaching the exhibitors at your conventions, or whoever sells to your members or who wants good PR with the people in the audience. List these “angels” prominently in the program. I always make a point of giving sponsors a good plug in my presentations. For example, after my opening story for the American Cemetery Association, I quoted the founder of my corporate sponsor, Service Corporation International. Then I gave examples to reinforce my points by reading from their newsletters, and my walk away line incorporated their name. I always let sponsor know, “Don’t worry, they won’t have any doubt who paid for me,” and make a joke about it in my speech.

Three Invaluable Bonuses
Having speakers on hand throughout your event gives you far greater flexibility in scheduling. Continuity can establish a powerful connection between audience and speaker, getting your message across in a way that a wide variety of speakers couldn’t. Dan Maddux says, “We found that when we triple-booked those speakers, they become even more popular, really getting to know our people who always want them to stay around longer.” Continuity, during an event or from year to year, means your speakers are able to notice and volunteer to help your organization in special ways you may not have thought of.

How It Works
Recently, 1,674 members of the American Payroll Association attended its Sixteenth Annual Congress in Nashville. Dan chose as keynote speakers Art Linkletter, Susan RoAne, Willy Jolley, Al Walker, and me, Patricia Fripp. He had little trouble getting sponsorship to help pay for these keynoters because of the success of his past conferences.

The Congress was scheduled to start on a Monday. Dan came up with the idea of offering an extra pre-Congress program on Sunday, “For Women Only.” This isn’t as sexist as it may sound because seventy-five percent of APA’s membership is women. Dan figured that many could take advantage of cheaper Saturday night airline tickets, saving their company’s money, so they might be open to an extra day of education and fun.

He called this extra program “Women on the Ladder to Success: Career Strategies for the Millennium,” and used six presenters. Three were from within the Association and industry, including the current president. Three were professional speakers who were also scheduled to speak during the main Congress. Each of the professionals gave two talks at this separate Sunday session. I did “Women in the Workplace, the Evolution of Career women” and “Are You a Wonder Woman or Superman in Payroll?” (In a custom-made Wonder Woman costume I had made 20 years ago. The fact I can still wear it deserves applause!) Susan RoAne spoke on “Taking Charge of Your Accomplishments” and “Women Who Make Things Happen: Traits of the Savvy and Successful.” Diane Parente’s programs were “Your Passport to Image Credibility” and “Looking Your Professional Best Without Spending a Fortune.”

Then, at the kick-off Monday session for the full membership, Susan was the keynote speaker with “Schmooze or Loose: How to Gain the Verbal Edge.” She also presented a program for the vendors, “How to Make the Most of the Trade Show.” Diane Parente delivered a breakout session on “Image, a Powerful Tool,” and gave Dan’s Board of Directors one-on-one consultation as a bonus. (17 in all.) I delivered the Congress’s keynote speech, “Insights into Excellence,” presented a marketing seminar for the vendors, “How to Nurture Relationships Once You Leave the Trade Show,” and, as a break-out, conducted a workshop on “How to Sell Yourself and Your Ideas.”

Having booked the Sunday before the conference, Maddux thought of a way to use his talent pool for a Speakers’ School on Saturday. Last year this program had been a success, but with a smaller audience of their speakers who talk on tax law changes, it had not justified a hiring a keynote caliber presenter to teach it.

As I was already going to be there for several days I was excited at the prospect. I suggested we invite his association members scheduled to give programs during the congress. He also invite the APA leadership from the State chapters who have to speak at their meetings and get no formal public speaking training. As far as I am concerned the more the merrier. I charge the same whether my audience is five or 5,000. After the session I helped the President and Woman of the Year totally rewrite their talks. They have now requested I train them at least 3 months before next yearís convention.

Synergy Makes Good Sense
Dan says “Using proven professionals in several slots so they develop a rapport with the audience is a better investment than bringing in a different speaker for each slot. In our case, two of the speakers, Diane and Patricia, had been so successful as keynoters the previous year that the audience was looking forward to seeing them again. This gave us the advantage of repeat role models, because our presidents turn over every year. The added fact that Patricia, Diane, and Susan had worked together before, and are best friends, gave us even more bang for our buck. We could never have put a dollar value on that kind of synergy.

“I need my speakers to deliver a message and be powerful role models. Patricia, Diane, and Susan are all self-made women over fifty, looking good, feeling good, and they’ve built their careers themselves. This is an important message for our Association audience.”

More Bang for Your Buck
Dan Maddux was able to negotiate with his speakers for a lot of extras. Many professionals figure that, as long as they are there anyway and being well paid, their time belongs to the client. Therefore, they are happy to take on extra tasks.

The next time you are planning to hire a speaker, consider using him or her in multiple ways. It doesn’t hurt to ask if the speaker would be willing to:

• Deliver one or two “breakout sessions” or a spouse program along with the keynote at the same half-day fee.
• Introduce other speakers.
• Emcee the event that they are part of.
• Help association Presidents of Board of Directors with their own presentations, either in advance or while the speaker is there.
• Say a prayer at a meal.
• Moderate a panel.
• Sign autographs.
• Appear in the sponsor’s booth to make their sponsorship more of an investment.

Like most of my comrades in The National Speakers Association, I want to be memorable and to give full value for your meeting dollars. For the Hamilton Bank in Philadelphia, I even leaped out of a spaceship, wearing a Wonder Woman costume. (Getting into the spaceship was a little more complicated, but that’s another story.)

Strong Tips to Cure Stage-Fright

There are many ways to overcome a fear of public speaking. This Article looks at a method which is widely used by many different types of people, often with beneficial results allowing people to effectively communicate publicly and beat stage fright. This practice is commonly used in NLP (Neuro-linguistic programming) and is often referred to as ‘modeling’. This process involves studying someone who is an idol to you, someone who does what you want to be able to do with complete ease an confidence. By emulating the person you admire, you can in fact change your behavior and rid yourself of a public speaking fear. In fact NLP practitioners state that this process not only works for fear of public speaking but for all other phobias too and can produce positive results all aspects of your life. Follow these tips to successfully ‘model’ your idol and speak effectively.

1. Identify

Pick someone who totally embodies what you want to become – in terms of beating your fear. If you lack confidence then you may want to pick someone who oozes it and has no problems with public speaking. This can be someone you know, or someone you have watched speak before, even an actor. If you have trouble with the tone or quality of your voice you may want to pick one of the public speaking greats, or even a President. Each person is individual, but the more you respect your role model the more successful you will be in this exercise.

2. Study
Now you have chosen your role-model it’s time to put a bit of effort in and spend time studying him or her. Try and watch videos of them in action (try YouTube or perhaps rent something they appear in). Notice their mannerisms, how do they talk? What is their body language like? Try to notice all the tiny details and remember them, write them down if you have difficulty in doing theirs.

3. Become One
This is the hardest part, but once you master it you will find it easy to emulate almost anyone. Some people find it easier to do this exercise with their eyes closed. See your role model in front of you, add small details to make them more 3 dimensional and life like. Then imagine yourself stepping into their body and take on all of their positive characteristics. Feel your body language mimicking theirs. Adjust your quality of voice and feel your confidence shoot up. Try and feel exactly how your role model would.

4. Keep Practicing

Keep visualizing yourself as the role model until you really believe you are them. It is important not just to ‘copy’ them but to actually be them to take on their attributes that you want to have. This might take a while but once you feel this way you will be able to overcome your fear of public speaking.

If you don’t feel it working for you perhaps change who your role model is. It’s okay to think outside of the box, your role model can be an athlete, or musician – even your grandma, as long as they totally embody thing you want to have. Good luck!

How to be a Public Speaking Star with The Use Of Computers

No, you will not be giving a speech using computers. A computer cannot speak for you on stage. No, that is not what this topic is about. I am saying computers can help you get in touch, while helping you search for information. You can use computers to help you write your speech, as well as to help you research effectively, edit your work, check spelling and grammar and more. Computers can help you avoid wasting time; avoid never ending revising of your speech.

A well-written speech should be typed on a computer. This looks more professional than handwriting. Furthermore, speeches often require research, support, correspondence and so forth. If you have a computer you can e-mail important messages much faster than taking the message to the post office. Furthermore, you can use the powerful Search Engine to find out any information you are searching for on the speech topic.

How much better can it get. The Internet has a variety of newsletters, articles, headlines, magazines, newspaper and more that can put you in connection faster with important facts needed to finish your speech. Imagine spending hours at the local library compared to spending a few minutes online. After all, it’s all about saving time and working sufficiently.

The Internet also has libraries all over the world with available information that will help you with the research process. Imagine delivering a ground-breaking speech to the public that is saturated with facts you can verify. The libraries often have helpful information and some libraries will literally find the information for you if it is not available in their library. As you can see you are not only saving time you are finding more information than you can deal with while writing your speech online.

While writing your speech you can also use spell checkers, grammar checkers and other tools to edit your speech. Furthermore, you are going to love this, you can actually use the Thesaurus to discover new words that might enhance your speech. The computers also give you the ability to research languages, i.e. if you want to point out something in Spanish in your speech, you will have the tools to do so even if you can’t speak Spanish.

Not only this, the time you spend writing your speech off the computer will stress you out. If you write, research and prepare your speech on a computer it will save you time, energy and money.

One important issue you want to keep in mind while writing a ground-breaking speech on a computer is that the Worldwide Web of Chaos has a bunch of suckers that will drag you into their arena. Stay out! Set your goal and plan ahead of the game and include in plan avoiding getting into computer based nonsense that will hinder you while writing your speech.

One thing you want to avoid also while writing your speech is stopping and revising the sentences as you write them. This will only hinder your progress. Instead, write the darn report and read it after you finish. If it makes sense and sounds good, use it, if it sounds disturbing, then you can edit the sentences.

As a writer one of the best tools I have is the ability to finish my articles, read them aloud, which helps me to spot out areas that needed brushing or polishing. In the world of editing you could nick and pick through every word and sometimes never find sense in the words, however, a good edit will read the words and define them carefully before considering abolishing the sentences. Thus, they look at structure, characters, grammar, spelling and more to decide whether it fits.

Conclusion

Overall the point is by using a computer; you can save time which in turn will reduce stress for you.

Speak and Touch the Heart

Presentations and seminars become all too familiar in the business world. Jim Speaker is there with the overhead projector and PowerPoint slides-each with four of five points.
Hours later the seminar is over. Seminars are informative but can be deadly.
Just give me the handout and I’ll read it at home!

It takes a dynamic presenter to step out from behind the lectern and shake up and motivate their audience.

Facts touch or mind, but it is the power that comes from stories that touch hearts.

Everybody loves a story. Stories give us insight life and human nature. They can make us laugh and they can make us cry. Story telling will go beyond the bullet points and will make a memorable impression on the heart that can change a life.

As a speaker, how can you use stories to give your presentation the impact that you desire:

• Tell inspirational stories to persuade, motivate or entertain. Use stories to illustrate the point you want to make. Try to find stories that are relevant to the audience. For example, for software engineers, tell a story about the young engineer who started a company in his garage and how Microsoft changed the world.

• Tell a story from your own experience. Make a habit of keeping a story journal and record your day’s experiences. You will have a rich supply of unique experiences to draw from to illustrate your point.

• Use gestures and acting techniques to bring your story to life. Don’t just tell your audience about a difficult client; get up and show them. Actions have a greater impact on the point you are making.

• Use description and dialogue. Take your audience into the story by using description and dialogue. Help them visualize and feel that they are part of the experience.

• Practice your story until it’s natural. Use the pacing and rhythm to communicate your message to your audience. Listen to a tape recording of yourself. Check how you have varied the tone of your voice and your speed to create the biggest impact in your story.

Remember it’s not about you; it’s about your audience. You have a great story and an important message to convey. By concentrating on your audience, you will become more confident and relaxed. This will result in your audience feeling comfortable and more receptive to your message.

Be Direct-Essential Public Speaking Tips

There are many factors that make a public speech effective and successful. From tone of voice, confidence of the speaker, to subject matter and delivery. But one of the most important factors is making sure your speech is direct in order to engage the audience and make sure your point is put across. Here are some suggested essential public speaking tips, that will help you improve the quality of your speech.

We have all heard of the statement “don’t beat around the bush” this applies when giving effective speeches. The first thing you can do is review your own speech. Go over what you have written and underline anything which may detract from the main topic or point your are trying to make. Many people with an obvious fear of public speaking do this, often driveling on, or going off topic – don’t make that mistake! Also be weary of repeating yourself, sometimes it is okay to repeat a specific phrase or word – if you are doing it to emphasise a point. But in most occasions repetition should be avoided as it will dilute your speeches importance and make the audience lose interest.

Another way you can better your speech is to insure you use evidence to back up your points. It’s often good to make a short, concise statement, then follow it up with relevant evidence to support it. By doing this you will keep the audience engaged in the topics and re-enforce the point you are trying to make.

It is okay to tell the audience exactly what you want them to get out of the speech. By being direct and taking the initiative, you are planting a seed in their mind as what you want them to come out with after the talk.

Eye contact plays a major part in the effectiveness of your speech. Those with a fear of public speaking will often give away tell-tale signs by either looking at the ground, or letting their eyes dart around the room. Eye contact should remain steady, always look up, never down. Try and keep focused and don’t let your eyes wander around the room aimlessly. If you feel uncomfortable looking at people in the eyes then pick a spot in the centre at the back of the room and pretend you are talking to someone there.

Another effective public speaking tip is to insure your speech has a beginning, middle and end and flows together properly. This will allow you to get your information across to your audience.

If you combine the various principles explained in this article then you will be well on your way to producing a great speech and should have the tools you need to speak with ease and confidence, no matter how big the audience.

Using Humor in your Speeches

Humor is the best way to maintain the attention of your audience. Below are several techniques to giving an exciting speech.

Don’t signal your punch line. If the humor in your punch line depends upon the words ruptured camel, don’t say the following: Did you hear the one about the ruptured camel?

Don’t EVER repeat a punch line! Once the surprise is revealed, the joke is history. I’ll repeat this, but I don’t want to hear you repeating any punch lines. Let me repeat. Don’t EVER repeat a punch line. Don’t EVER repeat a punch line. NEVER repeat a punch line. You’ll be shot by the humor firing squad if you repeat a punch line. OK. I’ll let you repeat one, but only under certain circumstances. Here’s the exception. If you had a joke or punch line that bombed miserably, you can call it back later to make fun of yourself.

You must absolutely, positively memorize your punch line. You should be able to awaken out of a deep sleep in an earthquake and, without hesitation, deliver your punch line accurately. Give all the facts necessary for the joke to make sense. The humor is lost if you leave out the necessary details.

NEVER, EVER explain your joke. If they don’t understand, it’s your fault for telling the wrong joke to the wrong audience. The hypnotist says, ‘You’re getting sleeeepy.’

Use the fewest words possible to get to the punch line. Brevity is truly the soul of wit (never use a worn out cliché either). The longer the joke, the funnier it must be.

Don’t walk around too much when telling a joke or story. I walk, but I stop when important points are being made and when I’m delivering a punch line.

If you use notes, highlight or mark upcoming jokes or stories so they don’t sneak up on you. They will need special emphasis.
Practice! Practice! Practice! I tell a joke or story 30 to 50 times in practice before I use it in a presentation.

Fluent Speech And How To Achieve It

This article is all about how to achieve fluency and looks at the specific speech impediment known as stammering/stuttering. My name is Steve Hill, I suffered with a stutter from the age of four and despite regular conventional speech therapy, continued stuttering until the age of twenty-two.

I found life with a stutter extremely frustrating as at times I could speak very well. For example when I spoke to what is now my ex-girlfriend I very rarely had a problem, however when attempting to speak to her parents I struggled quite badly.

When I was drunk my fluency level also would improve to a level where I would be shocked if I stuttered at all.

I could not understand why I could talk to one person but not to another and why I could speak when I was drunk but not when I was sober.

I read many books about speech imediments, achieving fluency and stuttering and spoke to many speech therapists. From what I read and from what I was told, I was made to believe that I was unable to live a stuttering-free life as it suggested you are unable to eradicate a stutter.

This is a very negative attitude, however I could not really believe what I was hearing and reading as I knew I could talk very well at times.

I then was fortunate enough to watch Bruce Willis being interviewed on the television. He stated that he had had a stutter which had started when he was a young boy, however he had managed to achieve fluency when he was a late teenager. This was a huge inspiration to me and I then decided that I would attempt to overcome my own speech impediment.

After nearly a year of working very hard by reading books about positive thinking and mind over matter and by basically studying people who I thought were great speakers, I also managed to beat the stutter. As a career I now help other people to achieve fluency.

Can Visualization Help Cure Speaking Phobias?

In the past the term ‘Visualization’ may have brought up images of hippies or perhaps the ‘new age movement’. But now thanks to various important doctors, physicians, motivators and psychiatrists, evidence is building to suggest that visualisation can actually play a huge part in helping to cure people with public speaking issues.

Powerful people such as Tony Robbins and Paul McKenna have all dedicated large sections of their books and seminars to explain the importance that visualization has on your life. Simply saying that the way you view future events in your mind effects the way you react towards them and essentially the way you deal with them when the actually come about. For example the thought of you future speech fills you with dread and you can just imagine yourself messing up or shaking then how do you think you are going to deal with it? Of course you are not going to be able to perform your best with these negative thoughts flying around your head. However if you make an effort to consciously think only positive thoughts, and see yourself speaking with ease and confidence then you are going to have a much easier time when it comes to your speech.

If you have trouble holding an image in your mind that’s okay to. Start with your own thoughts, notice how you feel and try and change any of the ‘negative’ internal dialogue into positive things. You may also want to write a list of everything that will go right with your speech. Everybody is individual, just find what works for you and you will be sure to notice improvements in no time. Good Luck!

What Causes Public Speaking Phobias?

Having a fear of Public speaking is a completely normal, and in a phobia that many people have to deal with in their life at some point. For many just the thought of standing up and speaking in-front of a large group of people is enough to send shivers down their spine. But for others perhaps a past incident of public speaking that didn’t go quite to plan is now the root cause of their issues. This previous occurrence may now be playing in the speakers mind, causing them to doubt their abilities. These thoughts can be very detrimental, as once this has happened it is very difficult to shake. The main thing you can do is learn from your mistakes and think positively. Instead of playing over past errors, focus on what is going to go right and how good your speech will be.

For others the whole idea of public speaking is scary, it may be their fist time to give a talk and they are fearing the unknown so to speak. In this instance the best advice is to learn your speech, not word for word as under pressure a single word may slip your mind and you could be thrown off the whole speech, but simply getting a feel for the piece topic for topic. A good hint is to write areas of the speech onto little post its notes or revision cards. By being fully prepared it will give you more confidence and allow you to focus on delivery rather then ‘remembering’ all your words.

Nerves are an issue for many people. When getting up in front of a large group of people, the ‘fight or flight’ response is often triggered. Causing an increase in heart rate, sweaty palms, and often nervous shaking or twitching. This is due to a sudden release of adrenaline in the body. But it can be contained, when many people start feeling this way they panic which only speeds up the unpleasant symptoms you are already feeling. You can take steps to eliminate this, including controlling your breathing. Remember to inhale slowly and deeply. And by converting this extra adrenaline into energy you can add extra ‘oomph’ to your speech, rather then letting it take over your body.

Six Steps To Becoming A Powerful Public Speaker

Public speaking ranks right up there in terms of the things we are afraid to do. Whether it’s the fear of being watched closely by others, or the insecurity and self-conscious feeling of slipping up during the presentation, these six tips will help you give a polished, professional speech that you (and your audience) can be proud of!

1. Know your audience. This is the single best piece of advice for delivering a presentation. What are there interests? Their backgrounds? Why are they coming to hear you speak? What ideas do you have to share with them? Approaching your speech as more of a “me-to-you” discussion rather than a full-blown broadcast makes it less stressful.

2. What do you want your audience to do as a result of your speech? What’s really at the heart of your presentation? By concentrating on the “end result” rather than slogging through the beginning, you create a powerful punch that drives home your message instead of rambling on.

3. Share a story. In public speaking circles, this is called a “hook” – something that gets your audience’s attention and makes them sit up and listen. Start off by asking questions or sharing an experience you had. People like to be active, rather than passive listeners. By giving them something that they can identify with, you’ll find that these people are just like you; that makes giving a presentation a whole lot easier. Be sure your story has a beginning, a point, and an ending. There’s nothing quite as bad as telling a story to an engaged audience and then forgetting why you told it!

4. If you’re selling a product, focus on the benefits instead of the features. People would much rather hear WHAT a product can do for them than HOW it does it. Narrow down your product’s features until you get to the core of how it solves a problem. If you need help with figuring out the difference between a feature and a benefit, ask yourself “So What?” For example, if you’re selling a vacuum cleaner that has a hypoallergenic filter, put yourself in the customer’s shoes and ask yourself “so what?” The answer would be something like, “It picks up dust, mold and pet dander”. Again, “so what?” Answer, “You’ll feel relief from runny nose and sneezing plus itchy, water eyes.” Now THAT’s a benefit!

5 Powerpoint presentations are great but they can be overwhelming – or downright boring. Instead, give your audience something to DO by providing them with fill-in-the-blank flip charts or “team activities”. These help reinforce and emphasize your message in ways that a computer presentation simply cannot.

6. Make sure your speech ends in a way that reiterates the beginning. Speakers can get carried away with the details and leave their audiences asking, “What was the point of all that?” People naturally digest information in “chunks”, so focus on the big picture rather than all the pieces. If the details are just as important, save it for an after-speech handout that the audience can take with them and read over at their leisure.

If you keep these six tips in mind, you’ll not only have an easier time overcoming your fear of public speaking, but you’ll have a very appreciative audience who will in turn be more receptive and eager to try your product or service. Go get ‘em!

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